Selva Madre desktop

Selva Madre is a natural eco-sanctuary designed to hold transformational experiences in the heart of the Caribbean jungle. The space provides a harmonious blend between comfort and connection to nature. Their belief is set in the healing powers of nature, in taking care of our precious earth and walking together towards the creation of a kinder, more compassionate society.

As the lead designer for this project, my responsibility was to craft a visual identity that embodies credibility and compassion. This visual identity was intended to both captivate and educate the rapidly growing customer base, carving out a distinctive niche for Selva Madre in the competitive hospitality market.

Services: Art direction, logo design, branding and identity, iconography, print/digital marketing, packaging, web design

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Industry: Hospitality

Challenge: Develop a compelling and distinctive visual identity, as well as marketing materials, that would set Selva Madre apart within the rapidly growing hospitality market within Costa Rica. The objective was to showcase the hotel’s unique ambiance and the sense of community they have cultivated within the jungle. Each design element needed to be meticulously curated to convey the hotel’s unwavering commitment to enhancing the well-being of their clients, while radiating compassion, playfulness, and sustainability. The ultimate aim was to position Selva Madre as the eco-friendly space for wellness and retreat.